at 2010 UNESCO The 2nd World Conference on Arts Education

4D Digilog Art Performance – Seoul Rainbow : For 2010 colored flowers. Birds and fish

A stirring fusion of traditional arts and digital technology

The second UNESCO World Conference on Art Education following the successful first conference in Lisbon, 2006, is an international assembly for enhancing and advocating the importance of arts education hosted in Asia for the first time. It was a moment to acknowledge that the synergy of Korean traditional arts and the cutting-edge technology including the interaction technology that actively communicates with the audience, not to mention the state-of-art hologram, transformed 4D Digilog art into a new genre. This groundbreaking performance, also broadcasted live by KBS, impressed many international participants, and contributed to the promotion of Korean culture for the global community.

Gesture & Sound sensing 4D art creates a heartwarming impact

Live hologram that actually works with the performer and real-time interaction technology that displays various vivid images according to the performer’s sound and movement have become d’strict’s most distinctive characteristics. Gesture & Sound sensing technology introduced last June at the new product’s launching presentation is under continuous development; this human-friendly technology is now a backbone of the 4D performance.
On the stage, the performers and the graphic images harmonized perfectly; butterflies danced to the sound of violins, and alphabets rose from children’s toes while they’re tap dancing like splashing water. The rising 4D performing arts field started with Digilog Samulnori will continue to evolve.

Global Launching Show in Barcelona

The global launch show for Samsung’s new cell phone, WAVE, held at Barcelona, Spain, on February 14, 2010, was also the event at which d’strict unveiled the world’s largest media façade – using four walls at the same time. The fantastic video show unfolded on a screen consisting of four inner walls, each of which measured 33m in width and 8m in height, receiving an enthusiastic reception from the participants and media representatives from all around the world.

Media Façade with Simultaneous Use of Four Inner Walls
The theme of the launch show for Samsung’s WAVE cell phone was “Ocean”. The spectators were guided into a large room whose four walls were turned into a 360-degree media façade forming a vast canvas, where they enjoyed an opportunity to experience the world under the sea. They were then surrounded by a 3D video work presented on the room’s four huge walls, giving them the impression that they’d been invited to the very depths of the oceanic kingdom.

Stereoscopic 3D with Ultra Realistic Effect
The media façade used for the WAVE launch show did not feature ordinary beam projection but rather a next-generation technique that helped make possible 3D screening of the walls of the event hall and present 3D moving images on them, fascinating the viewers with a remarkably powerful 3D effect consisting of protruding or sunken walls. The moving images of the media façade were completed after an elaborate working process to make them appear as close to reality as possible, resulting in a work that created a sense of depth and dynamic movement, allowing viewers to feel as if they were actually visiting the world under the sea and exploring its wonders.

Plausible Storytelling in Solid Organization
The media façade show was more than just a series of fragmentary moving images designed to attract viewers’ attention: All the scenes from the opening performance to the conclusion of the presentation were arranged according to a flawless storyline which informed the viewers about WAVE via a thrilling journey through the underwater world. The show was able to dramatically increase the viewers’ concentration on the strength of its consistency and plausibility, giving them the same level of satisfaction they might get from a well-made drama.

Live Action Performance
Unveilling
Persentation – Part1

Persentation – Part2

Persentation – Part3

HYPER FAÇADE, Architecture Display of a New Level
The remarkable success of the WAVE launch show was in fact greatly indebted to HYPER FAÇADE, the latest UX product from d’strict. Having fully proven its potential at fashion shows and environmental campaigns held in Korea, the product is characterized by the three-dimensional screening of the inner and outer surfaces of a structure, such as a building, to create a work composed of 3D moving images. As an illusory space inspired by a space in the real world, d’strict’s HYPER FAÇADE is widely acclaimed as a highly advanced UX product featuring the 360-degree presentation of moving images and an advanced form of architectural display in which a plausible story is combined with fully developed technological capability.

Between Light and Darkness = Between Turth and Lies

Poster

Styleframe

Typography

Corby Mobile, launched by Samsung Electronics in November 2009,has positioned itself as a Culture Code among young people, enjoyingcontinuous popularity in overseas countries. The success of CorbyMobile was achieved through a combination of fresh product design,innovative BTL, and active utilization of ATL marketing.

You can see a calm and ordinary street in the UCC video, whichseems to be filled with ordinary people enjoying a casual jog,employees moving objects, and a woman fiddling with a mobile handset.All of a sudden, a siren goes off and this mundane street scene isdrowned in waves of conspicuous Corby colors, turning it onto afairyland of the kind we only see in our dreams. The man sitting on thechair rides on the crest of colorful waves on a skateboard, while thewoman tying a shoestring suddenly finds herself inside a giant bubblepleasantly floating over the waves. Another man walking in the streetis transformed into a guitarist and plays music passionately, and thewoman watching her mobile handset mutates into a rocket man, and soresinto the sky leaving a long trail in her wake. The people on the streetare abruptly transformed into characters with distinctive personalities.

Culture Code of youth, Corby

Corby CF is designed to arouse viewers’ curiosity about whether itis a general UCC video or an actual advertisement. The combination of aUCC with an advertisement successfully stimulated the curiosity ofteenagers and youths in their 20s, Corby’s main customers, because UCCis one of the primary concerns of young people. Subsequent to the UCCvideos, distinctive colors reminiscent of candy succeeded in capturingthe attention of youth immediately, and the concept of Corby – dynamismand freshness – was also successfully expressed.

Images showing ordinary UCC videos bursting with dazzling waves of color

Client: samsung
Production Company: d’strict (dstrict.com)
Shooting: dextor lab
Performer: Prepix
Illustration: Park gyung ho
Character modeling: Kim mu gwang
Motion capture, Actor: unito-ent
Bgm: mika- we are golden
Sound design: Kim taek su
Animation, Motion design, Compositing: d’strict (dstrict.com)

Interdisciplinarity: Redefining global corporate presentation by converging catwalk, technology, space branding, digital art performance in Milano Fashion Week

Project : Samsung Mobile CORBY Global Launch Event
Client : Samsung Electronics

d’strict has implemented interdisciplinary R&D for several years to maximize the user’s experience in the field of creative development, digital & analogue integration, technology, and brand space performance and management. The global launch event for Samsung’s Corby, which was held in Milan, strategically demonstrated with d’strict’s interdisciplinary R&D outputs in an physical space.

The success of the Corby project does not limit itself to the combination of creativity and technology. The Corby global event has been recognized as an innovative experimental marketing practice which interconnected a physical space  (Touch I platform in the orange room) with an online & mobile (email and mobile application) convergence, and was made possible via a strategic scenario.

d’strict first decided on a launch show in the form of a fashion show catwalk in view of the Milan Fashion Week, reflecting the lifestyle of Corby target users, who are young, creative, fashionable, and speedy. It then added diverse interaction techniques and a mix of analogue and digital presentation within a campaign focused on the younger generation’s fashion and style icons. By doing so, the Corby launch show was able to innovatively redefine conventional business presentation, which would otherwise have been relatively dull and ordinary.

18M long, Real-time Gesture Sensing Hologram Runway

d’strict opted for a 4D art-hologram runway for the Corby launch show. It was aimed at maximizing the effect of the performance by combining digital technology with analogue performance art. The performance was also significant in that it commercialized media art, previously known only to a select few, for diffusion to the general public.
Both sides of the 18m-long catwalk for the fashion show were surrounded with holograms, producing diverse effects through active interaction with the models on the stage. The performance was organized so that 550 audiences on both sides of the stage would be able to see it.

d’strict used its gesture-sensing hologram, SEE H, to make the holographic images react to the models walking aloing the 18m-long stage. Rather than simply “showing” enormous holograms, it demonstrated how holograms can interact in real-time with the models. Each hologram was created as a 3D image to make it seem as if the models were touching real objects.

Corby’s 4 Color Character Performance
White Performace symbolizing Corby’s “Design”

Pink Performace symbolizing Corby’s SNS(Social Network Service) functions

Yellow Performace symbolizing Corby’s “Touch” functions

Orange Performace symbolizing Corby’s “Entertainment” character

Corby’s Product Presentation with Voice Sensing Technology
At the product presentation which followed the character performance, SEE H was again used to convey accurate information on Corby’s diverse functions. A holographic image reacting in real-time to the presenter’s motions, combined with a voice-sensing function, created holographic letters which appeared to float around the presenter’s mouth, forming themslves into the words he was saying. The sensitive sensing technology also changed the size of the letters according to the volume of the presenter’s voice. By using a sound-sensing technique to generate a reaction from the audience and interacting with them, the launch show changed the once-unilateral form of presentation to a communicative format by using sounds and holograms.

Online & Offline Integrated Campaign with TOUCH I
Another very popular session was the participatory program using d’strict’s TOUCH I. TOUCH I is a UX platform which uses Microsoft’s multi-touch screen, Surface, as the basis for connecting various items of wireless equipment with outer screens. The program was organized so that the participants would be able to experience Corby more closely, aided by a holographic presentation.
The participants were very excited about being able to see pictures of themselves taken with a digital camera and an image of Corby with the simple motion of a hand, as well as being able to print out and send these images via email or cell-phones.
Corby practice overcame the limitations of offline presentations, which are normally limited to physical space, owing to the instantaneity and online-connectivity made possible with a diverse UX platform and technology. This type of experimental marketing, which combines online and offline presentations, is expected to be widely adopted in future event promotions.

Debut Date : Sep. 2009
Size : 18m * 3m (4320×720)
Tools : Cinema4D, 3ds Max, Photoshop, After Effects, Illustrator

Create : dstrict.com

Debut Date : Sep. 2009

Tools : Cinema4D, Photoshop, After Effects, Illustrator

Official Website : corby.samsungmobile.com
Create : dstrict.com

Project Length : 1m 10s
Debut Date : May. 2009
Client : Cheil Industry
Agency : Cheil Communications

Studio : Veig

Project Length : 1m 20s
Debut Date : May. 2009
Client : Cheil Industry
Agency : Cheil Communications

Studio : Veig

Style frame 10863×768

Project Title : Motionholic Reel 2009
Project Length : 2m 05s
Debut Date : Jan. 2009

BGM : Eliza Lumley Sings Street Spirit by Radiohead

Tools : 3ds Max, Cinema4D, Photoshop, After Effects, Illustrator

Official Website : motionholic.com

Project Length : 30s
Debut Date : May. 2009
Client : Cheil Industry
Agency : Cheil Communications

Studio : Veig